After 25 years working with SMBs in the U.S., I have developed a successful approach to what a Fractional CFO truly is. I am more than a "number-cruncher" CFO. I am a strategist at the intersection of Finance and Behavioral Psychology. With a PhD in Leadership and Organizational Change, I operate on the belief that a balance sheet is merely a reflection of human behavior and process efficiency.
I see what other CFOs and Executives miss: that employee motivation and participation are the primary drivers of financial health. I do more than just "fix the books"; I correct and adjust the culture and the workflows inside business organizations that create the numbers in the first place. I am a Bilingual (English/Spanish) Executive who bridges the gap between the shop floor and the boardroom, particularly within the manufacturing and SMB sectors.